The colors you use for an advertisement are more prominent than the actual wording of the ad. The reckon for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, "Psychologists have recommend that color impression can account for 60% of the acceptance or rejection of that stock or service."
Each color has distinct meanings to distinct cultures. For advertising purposes, it is highly prominent to build your ads in a way that appeals to your target market. Try to select colors that will compliment the message you are sending to your consumers.
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Red
Red is a color that symbolizes action, warmth, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger, and heat. It is a highly illustrated color that will always attract attention. Red will also stimulate any emotions.
Stop signs have trained us to stop and look when we see red. So it is only natural to want to stop and look at a red billboard.
Studies show that habitancy in casinos gamble more in red rooms than room with any other colors. Red is also a good color for automobiles sales, pet shops, pasta shops, pizzerias, and restaurants.
However, the color red is not recommended for curative associates because it signals bad health, blood, and emergencies. Red is also the color accountants use to show that they have a negative cash flow.
Orange
Orange is a vibrant and fun color. It improves thinking clarity, promotes warmth and happiness. Orange also increases the oxygen's flow to the brain. Contentment, fruitfulness, and wholesomeness are qualities that are also related with orange.
The color orange can help an expensive stock seem more reasonably priced. It is the perfect color for products that motion to a wide range of people.
Orange is an appetite stimulant. It is a good color option for vitamin shops, Mexican restaurants, dance clubs, and products that target Latin and French people.
Yellow
Yellow is a perfect color for sunny, happy, bright, cheerful, playful, easygoing, and optimistic advertisements. Ideal for florists, candy shops, toy stores, amusement parks, and reduction stores.
Yellow is the first color the eye processes. It is also the most illustrated color to the human eye. This is why it grabs attention faster than any other color.
Yellow is also a color of caution. Most yellow road signs are warning drivers of a question in the road or with the on-coming traffic. This is just an additional one reckon why yellow grabs our attention quickly.
Green
Green symbolizes life, nature, environment, youth, money, renewal, hope, and power. It is a color that soothes people, reduces pain, and makes us feel safe.
Since green traffic lights have conditioned us to go send or to enter places, it makes us feel welcomed. This is a great quality for any stock or service.
Yellow-green is not a wise color for food advertisements because it is an appetite depressant.
Light green calms people. That is why most walls in jails, schools, waiting rooms, and hospitals are light green.
Green is a great color for financial advisors, banks, and accountants because it signals money. It is also good for outdoor products because it gives consumers a natural outdoor feeling. The color green can be used for green houses, vegetable stands, landscaping, and farmers because it signals life.
Blue
Blue makes habitancy feel calm, relaxed, tranquil, peaceful, wise, loyal, and trustworthy. It helps habitancy accept themselves and decide their problems.
The color blue also helps growth productivity.
On the other hand, the color blue can also symbolize sadness, and depression. Since most foods are not blue, the color blue is an appetite suppressant that can help habitancy lose weight!
Blue is without fail the most beloved color of both men and women. any customary corporations use blue in their logos. It is a great color option for voyage agencies, pool companies, masseurs, doctors offices, pharmacies, curative suppliers, motels, psychologists, and weight loss centers.
Purple
Purple is a sophisticated, creative, luxurious, and wealthy color. It is also related with royalty. A bluish shade of purple tends to originate mystery, while a reddish shade of purple is sensual, and creative. Purple with a red tint will get more attention.
Purple is hard for some habitancy (mainly men) to see. However, it is a great color for artists, clarify restaurants, clothing stores, book stores, art galleries, night clubs, magicians, photographers, country clubs, golf courses, jewelry stores, beauticians, and fortune tellers.
Brown
Brown symbolizes coffee, lumber, and earth-tone products. It is a reliable, solid, strong, mature, and comfortable color. Brown is now considered a rich and robust color.
The color brown is an perfect color for hardware stores, coffee houses, craft shops, herbal shops, condition food stores, male haberdasheries, cabinet shops, western stores, contractors, clock shops, and carpenters.
Black
Black symbolizes power, prestige, elegance, style, reliability, simplicity, and sophistication. The color black is more about attitude than whatever else. It is a trendy color that keeps consumers up to date with technology. It is also a very informative color.
Black used to be viewed as the color of death, witches, demons, and evil. However, this perception is declining.
Black is a great color option for music shops, accountants, lawyers, electronic stores, and tire stores.
White
White symbolizes purity, cleanliness, virtue, innocence, and freshness.
The color white is a great option for bridal shops, weddings, religious groups, daycare centers, curative facilities, wineries, dentists, catering companies, bakeries, museums, historical sites, bed and bath shops, dry cleaners, and cleaning services.
Please be careful, because white is a color of death and mourning is China, Japan, and other Middle East countries.
Once you have superior the right color(s) for your business, be sure to find out what colors effectively compliment your color choice.
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